Campaign architecture
A 30/60/90 operating plan built around the release, catalog, team, budget, and decision horizon.
RELEASE OPS · 90-DAY OPERATING SPRINT
A limited monthly operating retainer for artists and teams with real work to move. We turn the release into a clear weekly system—then make the next decision visible.
NOT A MOTIVATION PACKAGE
Release Ops is for the moment after the idea is real: when a song, album, catalog, or artist roster needs consistent decisions across content, paid growth, fan movement, and the people responsible for delivery. James brings the systems perspective of an independent artist, a Gold-certified engineer, and a Grammy-nominated studio designer. You remain the decision-maker for your work.
THE ACTUAL SCOPE
A 30/60/90 operating plan built around the release, catalog, team, budget, and decision horizon.
One focused 30-minute decision session each week to unblock the work that matters now.
Weekly priorities, asset briefs, launch sequencing, and ad-account review when the project is a fit.
A practical scorecard and a monthly written decision record. We track the operating system, not vanity metrics.
The campaign structure, templates, and next-step logic remain yours after the engagement ends.
CLEAR BOUNDARIES
FIT BEFORE SALES
✓A specific release, catalog objective, campaign, or client roster to move in the next 90 days.
✓A person with authority to decide, provide assets, and keep a weekly operating rhythm.
✓At least $500 per month available for the project itself when paid distribution or marketing is part of the plan.
✓A willingness to learn from real evidence instead of buying a promise of virality.
ENGAGEMENT
The initial commitment is a 90-day release operating sprint. Pay $3,750 upfront, or $1,500 per month for three months. This creates the room to build the system, run the release, and make informed adjustments without turning every decision into an emergency.
Apply for Release OpsNOT READY FOR MONTHLY SUPPORT?
Campaign Architect Assisted gives you a custom 30/60/90 release plan for $149. It is designed for artists who need a clear foundation before they need ongoing decision support.
See Campaign Architect Assisted