RELEASE OPS · 90-DAY OPERATING SPRINT

Stop carrying your release alone.

A limited monthly operating retainer for artists and teams with real work to move. We turn the release into a clear weekly system—then make the next decision visible.

$1,250 per month90 days to build, launch, and learn2 clients maximum at launch

NOT A MOTIVATION PACKAGE

There is usually enough ambition. The missing piece is an operating rhythm.

Release Ops is for the moment after the idea is real: when a song, album, catalog, or artist roster needs consistent decisions across content, paid growth, fan movement, and the people responsible for delivery. James brings the systems perspective of an independent artist, a Gold-certified engineer, and a Grammy-nominated studio designer. You remain the decision-maker for your work.

THE ACTUAL SCOPE

What the retainer gives you.

01

Campaign architecture

A 30/60/90 operating plan built around the release, catalog, team, budget, and decision horizon.

02

Weekly operator session

One focused 30-minute decision session each week to unblock the work that matters now.

03

Content and paid-media direction

Weekly priorities, asset briefs, launch sequencing, and ad-account review when the project is a fit.

04

Measurement and decisions

A practical scorecard and a monthly written decision record. We track the operating system, not vanity metrics.

05

Systems you keep

The campaign structure, templates, and next-step logic remain yours after the engagement ends.

CLEAR BOUNDARIES

This is an operating partnership, not an undefined promise.

FIT BEFORE SALES

Good work needs the right conditions.

A specific release, catalog objective, campaign, or client roster to move in the next 90 days.

A person with authority to decide, provide assets, and keep a weekly operating rhythm.

At least $500 per month available for the project itself when paid distribution or marketing is part of the plan.

A willingness to learn from real evidence instead of buying a promise of virality.

ENGAGEMENT

Start with the work in front of you.

$1,250per month

The initial commitment is a 90-day release operating sprint. Pay $3,750 upfront, or $1,500 per month for three months. This creates the room to build the system, run the release, and make informed adjustments without turning every decision into an emergency.

Apply for Release Ops

RELEASE OPS APPLICATION

Tell us what needs to move.

This takes about three minutes. Complete applications receive the clearest next step.

Capacity is limited to two active launch clients. A submitted application does not create a client relationship or guarantee acceptance.

NOT READY FOR MONTHLY SUPPORT?

Start with the system. Keep the option to add an operator.

Campaign Architect Assisted gives you a custom 30/60/90 release plan for $149. It is designed for artists who need a clear foundation before they need ongoing decision support.

See Campaign Architect Assisted